About Us

Embracing the concept of investment dressing, October Reign dedicates itself to modern elegance with a clean and edgy aesthetic.

Created in 2006 by Nicole Dale who curates clothes from the best of womens fashion. We stand true to providing exceptional customer service and to make the experience one to remember in the Newmarket and Taupo boutiques. 


Offering exclusive brands to create distinctive and enduring wardrobes, October Reign commits itself to luxurious fabrics such as silk, cashmere and natural fibres such as cotton and linen. Garments are limited editions, to keep it exclusive. Individually for discerning customers is key.

To complement the designers Zadig & Voltaire, Smythe, Camilla, Paige, AG, …) as well as October Reign's own line.

Visit October Reign for a styling experience…  


With Love